KESON long tape measure features a durable blade with 1 coat of PVC to help bind the fiberglass strands and a second coat to help protect the lettering from wear away. Double screws help hold the housing together even if tape measure is dropped, and a durable blade axle resists breakage. The tough, molded handle is easy to grip and the shovel handle design allows rapid reeling. The crank handle is reinforced with metal for long life. Double-throat rollers guide the blade return and help prevent the tape from twisting.